Turnkey website providers like Wix allow small businesses to have an online presence without the typical outlay associated with building a website from scratch. Hosting is included in monthly subscription plans which range from free to fully functioning e-commerce, and editing can be done through a user-friendly online portal in a familiar drag-and-drop framework. The initial site template can be re-skinned by a graphic designer to suit the individual branding needs of any business and then handed over to the customer to manage themselves, making changes to content quick and easy to action.
Colours, typography styles and content such as photos and text can all be manipulated to reflect a business's unique brand personality, and the numerous templates available offer responsive design, meaning they're pre-programmed to adapt the design layout to any size or shape screen – a must in modern web design regarding search engine ranking for mobile users. Turnkey providers can usually guarantee 'uptime' of around 99%, which is a measure of the website's functionality and reliability, and a domain previously bought and hosted elsewhere can be directed to the site. It's a straightforward and affordable way to get a small business requiring simple functionality online while still maintaining good branding practices.