The Cracknells have been growing tomatoes since 1980, when Sue and Nick Cracknell established their farm on the sunny riverside hills of Granton in the Derwent Valley. Recently joined by the second generation, Matt and his wife Katie, the company has expanded and installed large glasshouse facilities to supply tomatoes around 10 months of the year, ensuring they can meet demand for Woolworths supermarket, their biggest customer. The vintage-style logo captures the Mediterranean-like climate of the area, as well as the new 'modern rustic' family farmhouse constructed on the Pinecroft property.
Cats on Summerleas
Kristy and Damien Suter established a cat boarding facility on their Kingston bush property in 2017. From the outset, their aim was to provide something above the standard, and the logo needed to reflect that. Damien brought some very specific ideas to the table, and SAMBATIKI worked both he and Kristy to morph those ideas into a meaningful brand. The finished product captures their desire to be seen as different within their industry, and of offering a luxurious experience for their animal guests.
Tasmanian [craft and food company] Rare Finds required a brand mark for their ever-popular Huon Pine picnic planks. Run by Woodbridge locals Lizz Martin and Gilbert Fraser-Easton, Rare Finds' beautifully finished boards of Huon Pine are expertly crafted by Gilbert and sold online and at the Salamanca Market. The fragrant Huon Pine makes a perfect cheese and serving platter for any self-respecting foodie.
The required logo needed to convey a sense of rarity and uniqueness, as every piece of Huon Pine is individual. The concept of a fossilised piece of Tasmanian fern was the choice of icon for this Tasmanian [craft] brand. It needed to be simple to apply to the boards through laser etching at a small size.
Aimee Glover, Makeup Artist
What better to convey the incredible skills of makeup artists than the caterpillar turning into a butterfly? Cleverly disguised as a monogram of the particular artist's initials, the logo was printed simply in silver metallic ink on crisp white with a smooth, matte laminate finish.
Gore Street Medical
Hobart integrative health clinic Gore Street Medical required a logo which reflected their unique location and premises, as well as the broad range of primary and complimentary health services offered by its team of practitioners. The logo needed a sense of institutional gravitas, which is achieved by the use of the landmark Gore Street heritage building in the logo itself.
Talk to any yachtie and they'll recognise the Muir name (the Mures, on the other hand, are an entirely different family!). Jock Muir, famous yacht designer and builder, opened his boatyard on the waterfront in Battery Point in 1948 and went on to become Tasmanian maritime royalty. His son, John Muir, now operates the historic boatyard and has his own legacy of maritime manufacturing – having started the incredibly successful Muir winch brand at the same boatyard in 1968. Although not an operating slipyard or wooden boatbuilding site, the area has been lovingly maintained and retains all its old charm. The logo sitting proudly on the water side of the main shed is a tribute to the original hand-painted signage, and mirrors the iconic roofline of the sheds.
Historic Muir's Boatyard has been operating on the Battery Point waterfront since 1948. Started by famous Sydney Hobart yacht designer and skipper Jock Muir, the boatyard is now run by Jock's son John and his wife Wendy.
As with many older businesses, the boatyard had never had an official logo. Some iconic typography painted on the side of the main shed set the tone for the new logo, which also incorporates boat building tools as a nod to the business' origins as a boat building site and slip yard.